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Theses and research internships

The guide (PDF) for the preparation of a thesis and other scientific documents is intended to help you in the preparation of scientific papers.

Bachelor -/ Master Theses

Proposed topics for final theses by Prof. Dr. Klaus Menrad.

In addition to the topics listed here, you are also welcome to work on your own topics in the research fields mentioned (PDF). Please contact us by e-mail so that we can discuss your project.

Market research and marketing in the agricultural and food industries
  • Consumer interest in online recipe delivery services for food (e.g. HelloFresh, Kochzauber) (Minh Nguyen)
  • Failure of new product launches in the food industry (Lyn Lampmann, Klaus Menrad)
  • Which factors influence the success of companies in the food industry with product innovations? (Lyn Lampmann, Klaus Menrad)
  • Structures and trends in food production and processing in China (Minh Nguyen)
  • Food production and processing in one country in SO Asia (e.g. Vietnam, Indonesia, Malaysia, Philippines) (Minh Nguyen)
  • Perception of personalisation (e.g. personalised advertising, offers) in the food trade by online or offline buyers (Minh Nguyen)
  • Who drinks coffee on the way? – User analysis (Agnes Emberger-Klein)
  • Disposable vs. reusable packaging – Behaviour of buyers with food (Agnes Emberger-Klein)
  • Traffic light labelling for food – consumer understanding (Agnes Emberger-Klein)
  • The market for old cereals (e.g. quinoa, amaranth, teff, freekeh) (Agnes Emberger-Klein)
  • List of ingredients and nutrition labelling – consumer knowledge and understanding (Agnes Emberger-Klein)
  • Purchasing and storage behaviour of consumers in different life phases (e.g. singles, young families, older people) (Agnes Emberger-Klein)
  • Food waste in private households – status quo and reduction measures (Agnes Emberger-Klein)
  • How well do approaches to reducing food waste (e.g. online platforms, “free shops”) work? Who uses these services and why? (Klaus Menrad)
  • Regional food – consumer understanding (Agnes Emberger-Klein)
  • Target group analysis “Flexitarier” (Agnes Emberger-Klein)
  • Veggie-Label – Status Quo in Different Countries in the EU and Potential for Germany (Agnes Emberger-Klein)
  • Who buys directly from the farmer? – Target group analysis (Agnes Emberger-Klein)
  • The market for food supplements in the EU (Agnes Emberger-Klein)
  • Soy from Germany – Market potential and acceptance of cultivation among farmers (Agnes Emberger-Klein)
  • Price perception of organically and regionally produced food in comparison (Agnes Emberger-Klein)
  • Consumers’ interest in food from alternative protein sources (e.g. vegetable proteins, insects, algae) (Klaus Menrad)
  • How do refugees feed in Germany? (Klaus Menrad)
  • Are there people in Germany who cannot afford full meals? How do people deal with them? (Klaus Menrad)
Market research and marketing in horticulture
  • Garden types: Characterization of different types of gardens and their owners (Klaus Menrad)
  • Consumer assessments of non-marketable fruit and vegetables (Klaus Menrad)
  • Market analysis for non-plant segments of the garden market in Germany (e.g. seeds, plant treatment products, substrates and soils, machinery, furniture and furnishings, “seasonal markets”) (Klaus Menrad)
  • Situation and perspectives of organic horticulture in Germany (Klaus Menrad)
  • FairTrade young plants – market and acceptance by producers (Paul Lampert, Daniel Berki-Kiss)
  • Willingness to pay for FairTrade bedding and balcony plants (Paul Lampert)
  • Design of marketing measures for individual club varieties of apples – a state-of-the-art analysis (Johanna Schöps)
  • Possibilities of transferring “club varieties” for other products (fruit, vegetables) (Johanna Schöps)
  • Opportunities and problems with direct sales of different horticultural products (ornamental plants, vegetables, fruit, etc.) (Johanna Schöps)
  • Characterization of customers for floristry/cut flowers (e.g. lifestyle-oriented characterization) (Johanna Schöps)
  • How do consumers deal with plants? Motivation, knowledge, actions (Klaus Menrad)
  • Quantification of the market for professional interior greening in Germany (B2B) (Paul Lampert)
  • Interior greening in Germany: A market overview (Paul Lampert)
  • Attitude and significance of indoor greening for corporate customers (and their decision-makers) (Paul Lampert)
  • Development of the market for ornamental plants in Germany and the Netherlands over the last 30 years – an overview (Johanna Schöps, Daniel Berki-Kiss)
  • Faire Rosen im LEH: Concepts, actors, dissemination (Johanna Schöps, Daniel Berki-Kiss)
  • Horticulture in Eastern Europe (Romania/Bulgaria, CIS countries etc.) (Johanna Schöps, Daniel Berki-Kiss)
  • Multi-cultural and social differences in the purchase (or use) of plants and horticultural products and the resulting recommendations for action for an adapted marketing strategy (method: e.g. group discussion or oral interview) (Johanna Schöps, Daniel Berki-Kiss)
  • Life cycle analyses for horticultural products (especially ornamental plants, fruit, vegetables): methodology, example analyses, data (Johanna Schöps)
  • Relevance of organically produced ornamental plants / perennials / woody plants from a consumer perspective (Johanna Schöps)
  • Special promotions in the pricing policy for horticultural products: Special offers and reactions from competitors (Johanna Schöps)
  • Studies on the quality definition of ornamental plants from a consumer perspective (Johanna Schöps)
  • Investigations into the quality definition of fresh fruit in food retailing from the consumer’s point of view (Johanna Schöps)
  • Marketing concepts for young plant producing companies – overview and potentials (Johanna Schöps)
  • Consumer interest and awareness of various (young) plant concepts (e.g. Herbstzauber, etc.) (Johanna Schöps)
  • Consumer perception of the origin of fresh vegetables and effects on purchasing behaviour (Johanna Schöps)
  • Consumer Values – how values influence the purchase of plants! (Johanna Schöps)
  • What does “sustainability” mean for buyers of ornamental plants? (Paul Lampert)
  • Importance of different ecologically or ethically motivated purchasing intentions for buyers of ornamental plants (Paul Lampert)
  • Peat-free, peat-reduced, organic soil: What demands does the end consumer have on a plant substrate? (Klaus Menrad)
  • Who uses urban gardening and sharing in horticulture? (Klaus Menrad)
Energetic use of renewable raw materials / regenerative energies
  • Renewable raw materials in the media (Thomas Decker)
  • Opportunities and consequences for landscape conservation and nature conservation through further use of biogas (Thomas Decker)
  • Market launch / acceptance of biofuels (Thomas Decker)
  • Changing the landscape through biogas plants: what does the local population think? (Thomas Decker)
  • How does the consumer want to be mobile in the future? (Thomas Decker)
  • Do additional heaters have a chance in energy-efficient houses? (Thomas Decker)
  • How do private owners of tiled stoves, pellet stoves or other individual firing systems view their supplementary heating? (Klaus Menrad)
  • What is the image of wood pellets (e.g. owners of pellet heating systems compared to oil heating systems)? (Klaus Menrad)
  • What factors determine the replacement of heating systems in rental housing? (Klaus Menrad)
Material use of renewable raw materials
  • Political framework conditions for the material use of renewable resources in selected countries (Agnes Emberger-Klein)
  • Acceptance of genetic engineering in the use of renewable raw materials for material use in the German population (Agnes Emberger-Klein)
  • The use of renewable raw materials in textiles – market overview / consumer acceptance (Agnes Emberger-Klein)
  • Preferences and motives for the purchase and use of organic cosmetics by women and men (Klaus Menrad)
  • Microplastics in cosmetics – Knowledge of users of cosmetic products (Agnes Emberger-Klein)
  • The cultivation of medicinal plants in Germany – a market overview (Agnes Emberger-Klein)
  • willingness of private customers and industry to pay for various products made from renewable raw materials (e.g. biogenic lubricants, cosmetics, packaging materials) (Agnes Emberger-Klein)
  • Plastics recycling versus plastics from renewable resources: Consumer acceptance (Agnes Emberger-Klein)
  • The media discourse on bioplastics – possible effects on their acceptance (Agnes Emberger-Klein)
  • Standardisation: What framework conditions and standards do bioplastics need for larger market shares? (Florian Klein)
  • Can bioplastics not replace conventional plastics or are there other reasons for hesitation? An analysis of the problem of bioplastics vs. plastics under political and socio-economic aspects (Florian Klein)
  • Current market analysis on bioplastics and plastics in Germany / Europe / World (Florian Klein)
  • Are there perceptible individual benefits of bioplastics and plastics for the consumer? (Florian Klein)
  • How do consumers see Wood Plastic Composites? (Klaus Menrad)
  • How do users of e-cars see the interior of their vehicles? (Klaus Menrad)
  • Do outdoor athletes particularly like/frequently use products made from renewable raw materials? (Klaus Menrad)
Renewable Energies
  • Analysis of the population’s acceptance of network expansion in Bavaria (examples of protests, citizens’ petitions, citizens’ initiatives etc.) (Thomas Decker)
  • What role do energy cooperatives play in implementing the energy system transformation? (Thomas Decker)
  • Motives for participation in energy cooperatives? (Thomas Decker)
  • Citizens’ interest in citizen loans to promote renewable energies or to expand the grid (Thomas Decker)
  • Use of renewable energies in artisanal food businesses – possibilities for use in marketing (Agnes Emberger-Klein)
  • Comparative acceptance analysis for power lines (in Bavaria): Residents of hypothetical vs. actual power lines (Thomas Decker)
  • Latin America – Growth market for renewable energies? (Thomas Decker)
  • Analysis of various financing models in relation to wind power (Thomas Decker)
  • Electric mobility – mobility of the future? A consumer analysis (Thomas Decker)
  • The social rise of e-bikes (Thomas Decker)
  • Analysis of successful green communities (Thomas Decker)
  • Reasons for buying a specific heating system (Thomas Decker)
  • Renewable energies in the media (Thomas Decker)
  • Actionism or strategy? Political framework conditions for renewable energies (Thomas Decker)
  • Are e-cars an opportunity for private users of photovoltaic systems after the abolition of the EEG subsidy? (Klaus Menrad)
  • Are buyers of e-cars interested in the origin of their electricity? (Klaus Menrad)
Energy Efficiency
  • Home Energy Management Systems in Germany: Status Quo (Thomas Decker)
  • Motivation and behaviour of buyers of Smart House systems (Thomas Decker)
  • Legal framework conditions and incentive systems for energetic refurbishment (Thomas Decker)
  • Comparison of energy-saving measures by tenants and landlords (Thomas Decker)
  • Child education to save energy (Thomas Decker)
  • Saving energy – consumer knowledge (Thomas Decker)
  • Marketing measures to increase energy efficiency (Thomas Decker)
  • Do consumers save energy? (Thomas Decker)
  • Do consumers save electricity? (Thomas Decker)
  • Energy savings in the rebound trap? (Thomas Decker)
  • What is the interest in energy-saving measures in small and medium-sized industrial enterprises in view of the low energy prices? (Klaus Menrad)
  • Are there rebound effects in the industry? How do managers deal with them? (Klaus Menrad)
  • Are there rebound effects in the everyday office life of employees? What can you do about it? (Klaus Menrad)
General topics
  • Reduction of their own CO2 footprint – What do consumers know about their own scope for action? (Agnes Emberger-Klein)
  • Car-Sharing in urban and rural areas – Status-Quo and Potental (Agnes Emberger-Klein)
  • Attitude towards sustainable consumption of selected products/product groups (Daniel Berki-Kiss)
  • Supply and demand for sustainable consumption of selected products/product groups (Daniel Berki-Kiss)
  • Rebound effect vs. sustainable consumption for selected products/product groups (Daniel Berki-Kiss)
  • Lifestyle vs. sustainable consumption with selected products/product groups (Daniel Berki-Kiss)
  • CO2-reduced/sustainable consumption of selected products/product groups: City vs. country (Agnes Emberger-Klein/Daniel Berki-Kiss)
  • Analysis of selected existing data on different topics (suitable for small research internship (Agnes Emberger-Klein)
  • Child education for sustainable consumption (Thomas Decker)
  • Overview H2O Footprint (Thomas Decker)
  • Can “sustainability-oriented” consumers be characterized in groups? (Thomas Decker)
  • Development of the labour market for renewable energies and renewable raw materials (Thomas Decker)
  • Environmental awareness and environmental behaviour at individual level (Andreas Bauer)
  • Disadvantages of efficiency increases – How can rebound effects be reduced? (Andreas Bauer)
  • Which policy measures can contribute to an increase in environmentally sound behaviour? (Andreas Bauer)
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Professorship Marketing and Management of Biogenic Resources

Am Essigberg 3
D-94315 Straubing


Prof. Dr. Klaus Menrad

Phone: +49 (0) 9421 187-200

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