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Teaching and study

Master’s programme “Renewable Resources”, Straubing:

  • consumer behavior
  • Specifics of marketing for renewable raw materials
  • Introduction to economics – part markets
  • research internships

Bachelor’s programme “Renewable Resources”, Straubing:

  • Market and Marketing
  • research internships

Lectures at the Weihenstephan-Triesdorf University of Applied Sciences, Freising:

  • Lectures at the Weihenstephan-Triesdorf University of Applied Sciences, Freising:aBetrieb und Markt (Part: Market Development and
  • Consumption of Food) – Bachelor Food Technology
  • Marketing and Controlling – Bachelor Food Technology
  • Consumer behaviour in food – Bachelor of Food Technology
  • Product Development – Bachelor Food Technology
  • Marketing & Trade Management – Bachelor Horticulture
  • Marketing (Theory & Study Project) – Bachelor Horticulture
  • Sustainability in Horticulture and Food Technology (lecture series) – Bachelor Horticulture
  • Consumer behaviour – Master Horticultural Management (joint study programme with TUM)


  • Economics and Markets of Renewable Resources at the TU Munich in Freising

More detailed information on the individual courses can be found at the courses in TUM-Online or at the Weihenstephan-Triesdorf University of Applied Sciences.

Logo Hochschule Weihenstephan-Triesdorf


Professorship Marketing and Management of Biogenic Resources

Am Essigberg 3
D-94315 Straubing


Prof. Dr. Klaus Menrad

Phone: +49 (0) 9421 187-200

Management Office

Corinna Braun

Phone: +49 (0) 9421 187-202

Sylvia Demmer-Höcher

Tel.: +49 (0) 9421 187-201
Fax: +49 (0) 9421 187-211