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Research

Research fields:

  • Market situation and potential

  • Acceptance research and citizen participation models

  • Value chain management

  • Attitude of private and commercial consumers/users towards new products (consumer behaviour)

The research fields cover renewable raw materials, renewable energies, agriculture, horticulture and food.

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Contact

Professorship Marketing and Management of Biogenic Resources

Am Essigberg 3
D-94315 Straubing

Head

Prof. Dr. Klaus Menrad

Phone: +49 (0) 9421 187-200
E-Mail: klaus.menrad@hswt.de

Management Office

Corinna Braun

Phone: +49 (0) 9421 187-202
E-Mail: corinna.braun@hswt.de

Sylvia Demmer-Höcher

Tel.: +49 (0) 9421 187-201
Fax: +49 (0) 9421 187-211
E-Mail: sylvia.demmer-hoecher@hswt.de