Head

Prof. Dr. Klaus Menrad
Head of the professorschip
Phone: +49 (0) 9421 187-200
Fax: +49 (0) 9421 187-211
Mail: klaus.menrad@hswt.de
TUM Campus Straubing
Am Essigberg 3
D-94315 Straubing
Am Essigberg 3 Room: DG.014
Vita
Studied General Agricultural Sciences in Stuttgart-Hohenheim, majoring in Agricultural Economics and Social Sciences, Diplom Wissenschaftlicher Angestellter at the Institute for Agricultural Policy and Agricultural Market Theory at the University of Hohenheim, Prof. Dr. A. Henze; Doctorate (Dr. sc. agr.) Project Manager at GfK AG, Nuremberg Senior Scientist at the Fraunhofer Institute for Systems and Innovation Research (ISI), Karlsruhe, Department: Innovations in Biotechnology Habilitation at the Faculty of Agricultural Sciences of the University of Hohenheim in the field of “Agricultural Market Analysis and Agricultural Marketing”:
- Market research and marketing for agricultural products, foodstuffs and renewable raw materials
- Innovations in agriculture, food industry and renewable raw materials
- Value chain for renewable raw materials
- Application of biotechnology in agriculture, food industry and renewable raw materials
- Market research and competition analyses