2003

Habilitation at the University of Hohenheim, specialising in "Agricultural Market Analysis and Agricultural Marketing"

1991

Dr. sc. agr., University of Hohenheim

1987

Dipl.-Ing. agr., University of Hohenheim

Since 2005

Private lecturer at the Faculty of Economics at the Technical University of Munich, specialising in "Agricultural Market Analysis and Agricultural Marketing"

Since 2003

W2 professorship for "Marketing and Management" at the Department of Horticulture and Food Technology at Weihenstephan-Triesdorf University of Applied Sciences and professorship for "Marketing and Management of Renewable Resources" at TUM Campus Straubing

1994–2003

Senior Scientist at the Fraunhofer Institute for Systems and Innovation Research (ISI), Karlsruhe, Department: Innovations in Biotechnology

1991–1993

Project manager at GfK AG, Nuremberg

1987–1991

Research assistant at the University of Hohenheim

  • Market research and marketing for agricultural and horticultural products, food and renewable raw materials

  • Consumer and user behaviour for agricultural products, food and renewable raw materials

  • Innovations in agriculture, the food industry and renewable raw materials

  • Value chains for renewable raw materials