Head

Prof. Dr. Klaus Menrad
Prof. Dr. Klaus Menrad

Head of the professorschip

Phone: +49 (0) 9421 187-200
Fax: +49 (0) 9421 187-211
Mail: klaus.menrad@hswt.de

TUM Campus Straubing
Petersgasse 18
D-94315 Straubing

Petersgasse 18 Room: 01.000

Vita

Studied General Agricultural Sciences in Stuttgart-Hohenheim, majoring in Agricultural Economics and Social Sciences, Diplom Wissenschaftlicher Angestellter at the Institute for Agricultural Policy and Agricultural Market Theory at the University of Hohenheim, Prof. Dr. A. Henze; Doctorate (Dr. sc. agr.) Project Manager at GfK AG, Nuremberg Senior Scientist at the Fraunhofer Institute for Systems and Innovation Research (ISI), Karlsruhe, Department: Innovations in Biotechnology Habilitation at the Faculty of Agricultural Sciences of the University of Hohenheim in the field of “Agricultural Market Analysis and Agricultural Marketing”:

  • Market research and marketing for agricultural products, foodstuffs and renewable raw materials
  • Innovations in agriculture, food industry and renewable raw materials
  • Value chain for renewable raw materials
  • Application of biotechnology in agriculture, food industry and renewable raw materials
  • Market research and competition analyses

Contact

Professorship Marketing and Management of Biogenic Resources

Petersgasse 18
D-94315 Straubing

Head

Prof. Dr. Klaus Menrad

Phone: +49 (0) 9421 187-200
E-Mail: klaus.menrad@hswt.de

Management Office

Corinna Braun

Phone: +49 (0) 9421 187-202
E-Mail: corinna.braun@hswt.de